“S10” was innovatively designed to elegantly mix different types of performance and arts, including video, photography, fashion design and real-time performance. The show features 2 special and eye-catching joint garments for 10 males and 10 females respectively. 20 employees wearing the clothes, curiously faced with lights and cameras, finished the filming successfully.

Mr. Yang Fudong says, “’S’ can stand for Siemens, summer, spring or sunshine… and ‘10’ means group, cooperation or reality and virtual scene.” From a unique angle, the program describes the fast changing modern life in metropolis. With unusual suits, the performance took places in SBCS offices, factories and meeting rooms, enabling people to experience the real life via distorted images, clothes and performance.

Facing the fast-changing world, SBCS has continuously under gone changes everyday in terms of the working environment, employees and the business environment. Just like their inter-connected garments, SBCS employees are embracing changes, working in inter-connected teams, dependent of each other. SBCS Marketing Communication Director Ms. Amie Choy expresses her appreciation of the program, “In our daily office hours, if we can work well together as a team, move in a coordinated ways, we can overcome changes in a better spirit as one.”

During the shooting, SBCS employees have paid enthusiastic support to the artist team. By working hard jointly with each other, the both parties are quite satisfactory with smooth and fruitful bilateral cooperation. Ms. Chen Yi, the project leader from SBCS comments that, “The ‘S10’ program filmed at SBCS presents an excellent sample, demonstrating that Siemens employees are pursuing successful business and creative life as well, while providing the most innovative technology to our customers.”

Ms. Zhuang Jianling, one of the actors who have attended the filing, says that, “I am quite exciting and interested to attend the Arts Program. Usually I didn’t know too much about the video arts, but now I think I have got some fantastic experience by attending the filming.” She also comments, “I have got to know more about my colleagues in different departments. And the event also brings more arts atmosphere to our company.”

The video editing work is to be finished by this December and will be shown at SBCS from December 15, 2003 to January 12, 2004, 9 am to 5 pm. As part of global Siemens Arts Program, “S10” filming receives great attention and support from the headquarter and Siemens Ltd China.

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“What are they doing here?” - Siemens Arts Program
Since Siemens has been founded in 1847, artistic and cultural engagement has always played a important role in the company. Next to private foundations and sponsors activities of departments and regional subsidiaries, Siemens Arts Program, established in 1987, actively works in the field of culture. On its own initiative, Siemens Arts Program develops artistic projects, which deal with current themes and tendencies of our times in the fields of Fine Arts, Music, Performing Arts as well as contemporary culture. Internal Cultural Communications within the enterprises communicates current artistic approaches to employees. It gives artists the opportunity to work in surroundings of the company. The series of projects entitled “What are they doing here?” seeks to encourage lively communication between Chinese artists and the employees of Siemens joint ventures. They are invited to perceive their working environment not solely in terms of its commercial aspects, but also in its emotional, social and creative dimensions. As the company stands for innovation in the field of technology, all the departments of Siemens Arts Program are dedicated to contemporary and experimental directions of the arts.
Further information about Siemens Arts Program is available at: http://w4.siemens.de/artsprogram/

Siemens Business Communication Systems Ltd. (SBCS) was established by Siemens AG as the main founder, Shanghai Xinguang Telecommunications Factory and Shanghai Aijian Co. Ltd. Since its successful joint venture in China 1993, SBCS is now a leader in providing business communication systems.
SBCS is part of Siemens Information and Communication Networks (ICN). ICN is represented in more than 160 countries. A million customers-including 70% of the U.S. Fortune 500 companies and 300 fixed network operators put their trust in its solutions. This incomparable trust is based on the superb industrial standard persistently pursued by ICN. SBCS' s healthy and quick development in China during the past decade is fully dependent upon our continual implementation of this standard.
Further information about SBCS is available at: http://www.siemens.com.cn/sbcs

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