As a whole, works produced by MadeIn company exhibit a keen sense of aesthetic pleasure. An example of such art can be seen in their 2010 piece Spread201009103. The use of color and form both breaches boundaries of the natural world and creates awe. In Prey_Cervine Tiger, MadeIn Company has continued to create a fantastical perception of nature. The large piece of foam is cut to resemble the general form of a wild animal. Depending on point of view and personal opinion the shape could be that of a deer, lion, tiger, even wolf. Still, MadeIn provides more clues. The foam is painted with stripes, if these black stripes are seen over a pure white background one is reminded of a zebra, or common prey. Overtime, this particular foam will change color and begin to darken. Eventually the stripes will sit on a light beige so that the shape resembles a deer; through stronger still a form of prey. Finally the stripes will sit on a yellow background. This coloring is reminiscent of that of a tiger. What was once prey is now predator.
Richelle Simon in August 2013