XU Zhen's latest work «Play - Missile of Love» (produced by MadeIn Company) consists of a sculpture shaped like a Gothic cathedral. Covered with textural fabric, leather, latex, metal and chains, it is hung in the showroom and seems to be enjoying the Japanese erotic bondage technique "Kinbaku". «Play - Missile of Love» elicits a response from viewers based on their cultural background and experience; every look of the viewer is charged with what has been seen before and contaminated by what is being looked at. «Play - Missile of Love» is the latest addition from the ongoing series "Play" (since 2011) whose previous works feature mannequins with multi-ethinic characteristics in elaborate poses, where cultural fetishes can be used to illustrate cross-references. «Play - Missile of Love» may also be seen as a continuation of the "Divinity" (2011-ongoing), a series of large and charismatic tribal religious sculptures and totems carved out of foam, coated in wax or wrapped in leather. Deploying theatricality and humour, MadeIn Company probes issues around morality and self-censorship, seeking to upset and challenge the assumptions of established orders.